Listen now | Julian Alvarez is the CEO & Co-Founder of Logixboard, which is enabling freight forwarders to deliver a modern, digital customer experience to their customers with the Logixboard platform. He joins us today to talk about how to understand customer pain points in a specific vertical and gives a detailed overview of the freight forwarding and supply chain industry. Julian covers how to build a vertical SaaS software company, how scaling in vertical SaaS is different from other industries, and what sort of integrations and technology aspects vertical SaaS software companies need to take into account. For any founders, investors, or generally people curious about Vertical SaaS and the supply chain industry, this is the episode for you.