Listen now | Kiersten Gaffney is the Chief Marketing Officer of Codefresh and a Go-To-Market Advisor for AtomicJar, CodeSee, Fermyon, Redis & many more companies. Kiersten was previously a marketing leader at Buoyant and Mesosphere, with many years of experience in software infrastructure and developer tools. She joins us today to share detailed tactics for dev tools founders on how to “do more with less”, designing content strategies, and leveraging communities to propel gtm forward. We dive into hiring insights on what marketing personas to hire when and talk about specific tactics that Kiersten employed at previous and current roles to generate qualified leads in the funnel.
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#14 - Kiersten Gaffney (CMO of Codefresh…
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Listen now | Kiersten Gaffney is the Chief Marketing Officer of Codefresh and a Go-To-Market Advisor for AtomicJar, CodeSee, Fermyon, Redis & many more companies. Kiersten was previously a marketing leader at Buoyant and Mesosphere, with many years of experience in software infrastructure and developer tools. She joins us today to share detailed tactics for dev tools founders on how to “do more with less”, designing content strategies, and leveraging communities to propel gtm forward. We dive into hiring insights on what marketing personas to hire when and talk about specific tactics that Kiersten employed at previous and current roles to generate qualified leads in the funnel.