Another great piece Shomik!

>Start small before going big. Go niche to go broad.< love this as it applies to so many areas 🙌🏻

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Feb 23, 2023Liked by Shomik Ghosh

Great essay @Shomik. Reminds of an analogy from the Legendary Geoffrey Moore when he talks about bowling alleys & headpins. The headpin is that niche that can (hopefully) catalyze a knock-on effect where adjacent communities are adopting & using your application.

The Network Density lens injects some additional depth and suggests potential to build a moat versus Moore's "market entry & acquisition" focus with the Bowling Alley; though I still think there is healthy overlap.

As always, thanks for sharing.

For anyone curious on more of Moore. ;-)


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